12/18/2022 0 Comments Tick tock mother f![]() ![]() Finally, it is an easy way to federate a community. Moreover, by creating the right challenge or hashtag, your brand could easily get viral. ![]() Secondly, this content is posted by random people who don’t gain anything from it, thus their post will be more appreciated and trusted than brand or influencer’s content. Firstly, a lot of content is being created for your brand for free, meaning that you can relive some budget for other things. ![]() UGC is really a winning strategy for brands for multiple reasons. Users were encouraged to share videos of their mom in their daily life and then videos of their mother “revealing them epically”. This challenge aimed to celebrate mothers and show how brave and strong they are. Last year, Samsung created the hashtag # MakeMomEpic on TikTok. Now, you might be wondering how to encourage people to post for free? There are different ways to do that, but you could for instance create a challenge. Therefore, people will trust your brands more. The goal with it is to encourage social media users to post about your brands spontaneously, and because they aren’t forced to post the content, their posts are often seen as more trustworthy by other users. If you want to launch a social media campaign but don’t necessarily want to work with influencers, User Generated Content (UGC) is the right strategy for you! This is another great way to create genuine content for your brand. Typically, this kind of influencer would be perfect for collaborating with for this special day! She even posted a video titled "I surprised my mother for Mother's day". If you need an example of a successful Mother’s Day post, here is a great one! Natoo, a French Youtuber with more than 5M subscribers, often posts videos with her mother. Or find and contact another influencer who would like to appear with their mom on their Instagram. You can either adapt the content to the influencer into a post they agree to do. In this case, your brand has two options. Like taking their yearly family picture for Thanksgiving, some influencers enjoy sharing their special moments with their mothers.īut careful! If an influencer isn't comfortable showing their family on their Instagram, it is their choice. It is pretty common for influencers to create content with their family members for this special day. If you'd like to collaborate with a content creator for Mothers' Day, you could, for instance, ask them about various types of content!įor instance, they can share their favorite moment with their mother, or if the influencer and their mother accept, you could also ask them to create content together. Overall, influencers' content can be perceived as more genuine, and people can be more receptive to it as they can relate. ![]() But why invalidating people's feelings can be more difficult? Well, because they are based purely on their own experiences when on the contrary, brands' emotional content can be perceived as fake instead of authentic. It is hard to criticize someone else's feelings. Of course, there are solutions to this perception of commercial content, and the most effective and successful of them is to work with influencers! Why so? Because the content looks like it was staged. They can easily get attacked and criticized. It can be a bit touchy for a brand to create inspirational content. Brands are organizations, whereas an influencer is also a user, so it would make sense for them to create emotional content. Why not create meaningful content for Mother's Day? Of course, you could do it yourself, but you could also contact influencers. Work with Influencers and create emotional content ![]()
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